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The nickname Material Girl has never been more suitable for Madonna.
The Queen of Pop and her manager, Guy Oseary have teamed up with Iconix to launch an affordable, juniors line which will be available exclusively at Macy’s beginning in August.
Madge isn’t looking very far for her inspiration for the line, appropriately called Material Girl. Her 13-year-old daughter Lourdes is not only the collection’s muse, but has also lent a hand in design aspects.
The clothes range in price from $12-$40, and includes skirts, shirts, shoes, jewelry and handbags.
Aside from the Material Girl line, Madge and Guy’s collaboration with Iconix will include beauty and fragrance merchandise in 2011.
“Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me,” Madonna said in a statement. “I look forward to working closely with Neil [Cole, CEO and Chairman of Iconix Brand Group] and his team to create and translate my vision and ideas for MG Icon.”
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