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Sheryl Crow knows the way to the heart is through music.
That’s why the singer is attempting to inspire young people to vote in the upcoming presidential race with a musical giveaway.
The Grammy Award-winning singer announced a plan Wednesday to give a digital copy of her album Detours to the first 50,000 people who register three friends to vote. She calls her tactic the “Tupperware” party approach.
“I hope people wake up and emotionally engage in issues,” Crow said.
The 46-year-old performer’s giveaway is a kickoff to Rock the Vote’s voter registration drive. She is also offering a free download of her political song “Gasoline” to anyone who logs onto the Rock the Vote website or anyone on the group’s mailing list, said the organization’s executive director Heather Smith.
Crow, 46, was one of the founding artists of Rock the Vote 18 years ago. She said the Detours album fits perfectly into the group’s cause since the lyrics touch on topics such as adoption, breast cancer, the war in Iraq, the environment and Hurricane Katrina.
“It’s about the issues that everyone’s talking about, but there’s a lot of hope,” Crow said. “At this moment in my life, writing about anything else would be uninteresting and impossible because I feel such urgency.”
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